Rank is what you pay. Nothing else.

The boards

One payment ranks you on every board that includes that spend. The boards just look at different windows or filters.

• All-time is the main board. Rank is everything you have ever paid for that listing. It does not expire.
• Today is the current UTC calendar day, midnight to midnight. Rank is what you spent since 00:00 UTC. It resets when the next day starts.
• Daily is the archive: every UTC day since launch, frozen at midnight. Winners keep the badge.
• Categories are filters over the same board: every listing sits in exactly one category (online casinos, crypto casinos, land-based casinos, bookmakers, poker rooms, sweepstakes casinos, affiliate programs, affiliate sites, game providers, payment providers, platforms & B2B, other services). Inside a category a listing may carry up to five tags, which filter the category page. Neither is a separate auction — your total is the same everywhere.

How ranking works

• Payments are whole US dollars, $25 minimum per payment (a new listing or a top-up), $999,999 maximum, in $1 steps. What counts is the amount we receive, rounded down to whole dollars: send less or more than quoted and that is what is credited. Refunds are not offered.
• Taking #1 on any board costs at least $10 more than the current #1. Paying less still puts you on the board at whatever rank that amount can take.
• Equal totals stay in the order they were placed: the older listing keeps the higher rank.
• Already on the board? Enter the same URL again to raise your rank. You pay only what you add (from $25) and it goes on top of your total. Nobody else can take your rank by paying that difference — they pay their own full total.
• Rank is assigned when payment is confirmed, at whatever position the amount supports at that moment. If someone pays more while you are checking out, you still land on the board, just not necessarily where the preview showed.

What you can list

• A gambling-industry brand you represent: online casino, crypto casino, land-based casino, sportsbook, poker room, sweepstakes/social casino, affiliate program or network, affiliate site (reviews, comparisons, bonus sites, streamers), game provider, payment provider, platform or B2B supplier, or any other service to the industry (KYC, support, hosting, legal, marketing).
• One listing per brand, keyed by domain. Mirrors and alternative domains of the same brand are merged into one listing.
• Your outbound link may carry your own tracking parameters. Link shorteners and redirect services are rejected at review — give the final URL.
• Not allowed: chat and invite links (Telegram, WhatsApp, Discord), sexual content, unlicensed operators targeting markets where a local licence is mandatory, brands on a regulator's blacklist, and anything that is not a gambling-industry brand.

What a listing shows

• A listing is the brand name, a logo, one line of description, a category and up to five tags. That is the whole card. The name, description and logo are fetched from your site when you pay (the page title and meta description; the largest icon your site declares, otherwise its favicon, otherwise the first letter of the name); you can change the logo, description, tags and offers from the manage link.
• Optionally, a Full details section on your brand page: headings, paragraphs, lists and links about what you are, your markets, payments, licences and support. Same wording rules as the description; no images, no scores. It never affects rank.
• What goes live when. Every change you save from the manage link — category, tags, description, tracking link, logo, Full details, offers — is held for a same-day human check; until then the previous version stays live. If we reject a change you get an email with the reason and the previous version stays.
• Your category is chosen at checkout and can be changed later from the manage link. Your total and rank history move with you.
• You may pick up to five tags from your category's own list (casinos pick things like "Fast payout", affiliate programs pick "RevShare" or "CPA"). Tags describe what you say you offer; we do not test them. Tags that misrepresent the product are removed without refund. If a tag you need is missing, suggest it from the manage link — we add tags that describe a real, common feature of the category.
• No "risk-free", "guaranteed", "best", "safest" or "no-lose" wording anywhere. We remove it without refund.
• Nothing in this section changes your rank. Rank is the amount paid.

Offers

• Player-facing operators (online, crypto, land-based and sweepstakes casinos, bookmakers, poker rooms) may list up to 20 offers: a name, who it is for (new or regular players), wagering, a one-line description, a country or worldwide, a terms link, and optionally a bonus code and an "exclusive to xcasinos" flag. Affiliate programs, affiliate sites, providers, platforms and other services do not carry offers.
• Offers are live only while the brand is in the all-time top 20 or has spent on today's board. Drop out of both and the offers are hidden, not deleted; they come back the moment you qualify again.
• Live offers appear on your brand page and on the public Offers page, exclusives first. Each offer carries the country you set for it, or worldwide; visitors filter the Offers page by country, and worldwide offers show in every filter. Offers are not shown at all to visitors from countries whose rules restrict advertising gambling inducements (Ontario, Alberta, Italy, Spain, France, Brazil, Australia among others), nor to visitors who answered "no" to an age question or switched promotions off; the board itself is unchanged there. The Offers page shows at most 3 offers per brand (exclusives first) with a link to the rest on your brand page. Each offer's terms link must be on your own domain, and clicks on an offer are counted for you separately from clicks on the card.
• An offer is your own statement. We do not verify, test or endorse it; the terms link you provide is the contract with the player. Offers that mislead, hide material terms or are not honoured are removed without refund, and repeated cases remove the listing.
• Offers never change rank, and an offer marked exclusive must actually be unavailable elsewhere.

After you pay

• A new brand is published after a same-day check that it is a real gambling-industry brand — not a scam, not adult content, not a chat link. Rank credit starts the moment the payment confirms; the position appears on the boards when the check passes. Brands that fail the check stay unpublished and are not refunded.
• Once live, clicks go to the URL you submitted through a tracked redirect; the count is shown publicly.
• A completed payment is what claims the rank. Payments are final and not refundable.
• We may hide or remove a listing that breaks these rules, the Terms or the law. Removal does not create a refund.
• Paying means you agree to the Terms of Service and Privacy Policy, confirm you are authorised to represent the brand, and confirm the brand holds the licences required for the markets it advertises to.